About Evidea
Evidea is an e-commerce brand with a wide product catalog in the home and living category. From furniture and home textiles to kitchenware, tableware, decoration, and everyday living essentials, Evidea offers a broad range of products for different customer needs. While this product variety creates a strong growth opportunity, it also makes it critical to identify which products should be prioritized in advertising campaigns.
Challenge
Limited Performance with a Standard Catalog Structure
In standard catalog campaigns, products are often managed through the entire catalog, categories, or fixed product groups. While this structure is practical, it assumes that every product has the same performance potential.
However, in e-commerce, some products receive more attention, some are added to cart more frequently, and some generate stronger purchase-intent signals. That is why, to improve catalog campaign performance, products need to be segmented based on real user behavior and sales data.
In addition, manually tracking which products should be prioritized based on seasonality, trends, or stock status — and continuously updating these segments — creates a major operational workload for marketing teams.
Solution
Optifeed AI-Powered Smart Segments
Optifeed AI-Powered Smart Segments analyzes products using GA4 data and product performance signals, instead of relying on manual assumptions.
With this structure, campaigns can move beyond the standard “all products” approach and use smarter segments such as popular products, best-selling products, and product groups with high conversion potential.
The segments created with AI-Powered Smart Segments are updated dynamically every week. This keeps the data fresh at all times and eliminates the need for manual tracking, minimizing the operational workload for teams.
For Evidea, this structure was compared against standard catalog campaigns, and the results were evaluated using both GA4 and Meta Ads data.
GA4 Results: Higher Conversion with Similar Traffic
According to GA4 data, campaigns powered by Optifeed AI-Powered Smart Segments generated almost the same traffic volume as standard catalog campaigns. Despite this, Optifeed-supported campaigns delivered stronger results in both conversions and revenue. Key last-click attribution results show that Optifeed AI-Powered Smart Segments helped make the existing traffic more efficient.
Meta Ads Results: More Efficient Scaling
The results from the Meta Ads panel showed that campaigns powered by Optifeed AI-Powered Smart Segments were able to scale higher budgets more efficiently.
In digital marketing, when budgets are increased, efficiency often starts to decline after a certain breakeven point. In Evidea’s case, however, Optifeed-supported campaigns reduced CPA while increasing ROAS, despite the higher budget.
This showed that AI-Powered Product Segments not only generated more sales, but also helped the advertising budget be used in a more controlled and profitable way.
In retail and e-commerce, success is no longer shaped only by having a wide product range, but by the ability to match the right products with the right users. This project with Optifeed AI-Powered Smart Segments showed us that AI-powered product segmentation can improve campaign performance while also supporting budget efficiency and scalable growth.
Thanks to the dynamic and continuously updated segment structure, we made our campaign management processes much more efficient. Today, with Optifeed’s AI-powered segmentation infrastructure, we can manage our catalog campaigns in a smarter, more dynamic, and more data-driven way. As a result, we turned Evidea’s wide product variety into real commercial value by matching users with the most relevant products.
Ceylan Öz Gedik
Evidea Growth Manager
Conclusion
This success story delivers a clear message for brands with large product catalogs: catalog campaign performance does not improve simply by publishing products. It improves by highlighting the right products through the right segments.
Optifeed AI-Powered Smart Segments uses product performance data to make catalog campaigns smarter and more efficient. This allows brands to use their advertising budgets for higher conversions and more profitable growth.
From a growth perspective, one of the most critical elements of sustainable growth is managing existing demand more efficiently. In e-commerce, having a large product catalog is important, but the real value lies in understanding which product matches which user segment in the most accurate way.
The project we carried out with Optifeed provided us not only with an increase in campaign performance, but also with a healthier growth model. Thanks to AI-powered segmentation, we were able to direct our budget more accurately toward high-potential product groups, adapt faster to changing user trends, and maintain efficiency while scaling. Today Evidea accelerates growth not only by spending more, but by making smarter decisions.
Enes Alemdar
Evidea E-Commerce Growth Specialist
About Optifeed
Optifeed is an AI-powered product feed optimization platform designed to transform your product data into a strategic growth engine. Optifeed simplifies complex multi-language and multi-currency synchronization across 100+ channels, from Google to TikTok, including AI platforms like ChatGPT.
Want to see it in action? AI-Powered Smart Segments is available to all Optifeed users with a GA4 connection. If you’re new to Optifeed, contact us at sales@optifeed.com or fill out our contact form here to activate AI-powered optimization for your feed.
