Built for the Future of
AI-Driven Commerce
Optifeed prepares product data for modern marketing, AI shopping experiences, and performance-driven growth across platforms.
Our Mission
Turn Product Data Into a Growth Engine
Our mission is to help commerce and digital marketing teams transform complex, fragmented product data into clean, structured, and performance-ready feeds. By automating manual processes and eliminating data inaccuracies, we enable organizations to scale faster and advertise smarter. We bridge the gap between technical data complexity and strategic decision-making across every channel where product information is critical.
Our Vision
Build the Global Standard for Product Feed Intelligence
We believe product data will be at the core of AI-driven commerce, automated advertising, and personalized shopping experiences. Our vision is to become the infrastructure that powers this future — enabling brands to prepare, enrich, and activate their product data seamlessly across platforms, markets, and technologies.
The Value We Deliver
Built by Experts, Powered by AI
Optifeed was built by founders who spent years managing product feeds and performance campaigns at scale, and repeatedly faced the same challenges. Instead of patching manual workflows, we designed an AI-centric infrastructure to solve them at the core.
The Problems We Experienced and How We Solved Them
Product Data Is Fragmented and Hard to Manage
A Centralized, AI-Driven Product Data Layer
Manual Feed Operations Don't Scale
Automated Feed Intelligence Built for Scale
Advertising Platforms Evolve Faster Than Feeds
An AI-Ready Architecture That Adapts
Feed Decisions Ignore Real Performance
Performance-Enriched Feeds Powered by Data
One Feed Can't Perform Everywhere
Platform-Specific Feed Optimization
Data Errors Break Trust and Performance
Continuous Validation and Feed Reliability
Built for Scale, Designed for Performance
Optifeed isn't another feed management tool. It's a product data infrastructure designed to handle complexity, scale, and performance requirements across AI-first commerce and marketing ecosystems.
Our difference comes from how we think about product data.
AI-Centric Architecture
Optifeed is built with an AI-centric architecture from day one. AI is used to analyze, enrich, prioritize, and optimize product data — not as a feature, but as a foundational capability.
Platform-Specific by Design
Every platform has its own logic, requirements, and performance dynamics. Optifeed creates channel-specific feeds, optimized individually, instead of forcing one generic feed everywhere.
Performance-Driven Data Enrichment
Feeds shouldn't be static. Optifeed continuously enriches product data using real performance signals, helping teams focus on products that actually drive results.
Built to Handle Real-World Complexity
From large catalogs and frequent updates to multiple markets, languages, and currencies — Optifeed is designed to operate reliably where complexity is the norm.
Experience That Shapes the Product
Optifeed is built by a team with 15+ years of hands-on experience in feed optimization, performance marketing, and large-scale commerce operations.
Proof at Scale
Optifeed is used by brands and teams that operate at scale, where accuracy, reliability, and performance are critical.
Built for Global Operations
Optifeed supports teams operating across Europe, MENA, and beyond — handling regional requirements, platform differences, and localization needs from a single system.
Proven in Real Production Environments
Optifeed isn't tested in theory — it's proven in real production environments with high-volume catalogs, frequent updates, and performance-critical campaigns.
Data, Measurement & Activation — Fully Connected
Optifeed connects GA4, Google Ads, and Meta Ads data with your product feeds to enable smarter optimization across channels.
Optifeed in Figures
Ready to Turn Product Data Into a Competitive Advantage?
Request a demo and see how AI-ready feeds, performance data, and automation come together in one system.
Request a Personalized DemoIncludes a 14-day free trial!