E-Commerce Feed Solutions Built for Revenue Growth
Optimize your product data to improve visibility, increase conversions, and maximize ROAS, with solutions tailored to real e-commerce challenges.
Our Solutions
Everything you need to optimize your feeds and maximize performance
Platform-Ready Feed Exports
Get channel-specific feed formats that match platform expectations.
Deliver feeds tailored for Google, Meta, TikTok, X, Criteo, RTB House, Pinterest and 100+ platforms.
Dynamic Product Images
Automatically add overlays. (price, discount, promo codes)
Enhanced product visuals tailored for each platform improve engagement and CTR.
Exclude Unwanted Products
Automatically remove out-of-stock, discontinued, or irrelevant items.
Keep campaigns cleaner and ad spend efficient by excluding products that waste budget.
Behavior-Based Product Labeling
Add labels to products based on real customer behavior.
Prioritize top performers for better bidding, creative strategy and campaign targeting.
Broken Size / Variant Detection
Identify and exclude SKUs with poor size availability.
Prevent ads on variants customers can't buy, reducing wasted spend and disappointing experiences.
Feed Guard Protection
Instant error detection and automated fix recommendations.
Keep your feeds compliant and error-free before they impact ad delivery.
Cart Price Calculation
Send actual checkout price to feeds.
Automatically calculate the final cart price, including discounts and pricing logic, and send the most realistic price to your feeds.
Price Comparison Feeds
Create and optimize product feeds for price comparison platforms.
Send optimized product feeds to leading price comparison sites like Idealo, PriceRunner, Akakce and Cimri to drive incremental sales.
E-Commerce Results You Can Expect
- Higher ad relevance & stronger CTR
- Lower wasted spend on poor variants
- Better channel compliance & fewer feed rejections
- More predictable performance improvements
Frequently Asked Questions
What is e-commerce product feed optimization?
Product feed optimization is the process of structuring and enriching your product data — titles, descriptions, prices, availability, categories, and images — so that each advertising channel receives it in its required format. Optimized feeds improve ad relevance, reduce disapprovals, and increase ROAS on channels like Google Shopping, Meta, and TikTok.
Which advertising channels can Optifeed send my product feed to?
Optifeed exports channel-ready feeds for 100+ platforms, including Google Shopping, Meta (Facebook & Instagram), TikTok, X, Criteo, RTB House, Pinterest, and price comparison sites like Idealo, PriceRunner, Akakçe, and Cimri.
Can Optifeed exclude out-of-stock products from my ads?
Yes. Optifeed automatically removes out-of-stock, discontinued, or irrelevant products from your feeds, and detects SKUs with broken size or variant availability, so you never pay for ads that lead to products customers cannot buy.
Can Optifeed send the actual checkout price to my feeds?
Yes. Optifeed calculates the final cart price — including discounts and custom pricing logic — and sends the most realistic price to your feeds, so the price in your ads matches what customers actually pay.
Do I need a developer to set up feed optimization?
No. Optifeed imports product data via API, XML, or a Shopify app, and all feed rules and transformations are configured in the dashboard — no developer required.
Boost Your E-commerce Performance
See how Optifeed can increase your ROAS and streamline your product feed management.
Request a Personalized DemoIncludes a 30-day free trial!