Optifeed measures, enriches, publishes and advertises every product across Google, Meta and the AI assistants, then proves the lift. You just approve.
ChatGPT, Gemini, Perplexity, Meta AI and Claude are the new product discovery engines. Audit your feed in seconds.
Optifeed uses product-level performance data to create, test and continuously optimize product-focused ad campaigns, driving higher ROAS across advertising channels.
Measure, enrich, publish, advertise, then measure again. Optifeed runs the whole loop on autopilot, and you just approve.
Each stage is powered by a purpose-built module, all working together on autopilot.
Track your products SKU by SKU across ChatGPT, Gemini and Perplexity, then automatically fix gaps and enrich your data with live search insights.
Generate richer product titles, descriptions, attributes, highlights and visuals from your existing product data.
On a model, in a new setting, from a different angle: dozens of creatives from a single image, in one click.
Launch campaigns, raise budgets and cut bids on underperforming SKUs, all queued by automation and applied with your approval.
See automatically which product group is outgrowing the market, and which is falling behind.
9 segments (Champions, Loyal Customers, At Risk, Hibernating and more) calculated automatically.
After
Optifeed keeps your product ads current automatically. Price, discount, stock status and campaign details update on the visual the moment they change, across Instagram, Meta and Google. No manual edits, no outdated ads going live.
Connect once and distribute your product data to 100+ platforms to maximize performance across every channel.
Tailored feed optimization strategies designed for your industry's unique challenges and opportunities
Enterprise-grade security measures to protect your business data and ensure reliable service
All your data is protected with 256-bit SSL encryption, ensuring maximum security at all times.
With automated backups, your product feeds are always safe. Even in unexpected situations, your data remains intact.
At Optifeed, we ensure your product feeds are always in perfect shape. If any issue arises, we notify you immediately through your preferred channel.
With a 99.9% uptime guarantee, your product feeds are always accessible, secure, and seamlessly integrated.
Optifeed combines enterprise-grade technology with over 15 years of hands-on feed optimization experience. We've worked with leading brands, solved thousands of real-world feed issues, and built a platform that processes up to 100 million products per hour, reliably, accurately, and at scale.
Built by a team that has been managing and optimizing product feeds for over 15 years, across industries, platforms, and complex use cases.
Get expert guidance to enhance your product feed for maximum performance. We analyze, refine, and optimize your data to boost visibility, conversions, and ad efficiency.
Seamlessly manage, optimize, and distribute your product feed from a single platform. Keep your data structured, up-to-date, and ready for top performance across all marketing channels.
We've worked with large retailers and high-volume e-commerce brands, solving real feed problems, from scaling issues to platform disapprovals and performance bottlenecks.
Your product feed is protected with industry-leading encryption and strict security protocols. Optifeed is fully compliant data protection regulations, ensuring your data stays safe and confidential.
Our platform processes up to 100 million products per hour, so growing catalogs and traffic spikes never slow you down.
Everything you expect from leading feed optimization tools, plus the flexibility, speed, and hands-on expertise to actually make it work for your business.
Structured, enriched product data designed to work seamlessly with Google's Unified Commerce Platform and AI-based shopping experiences.
Optifeed is built for teams that manage feeds at scale, and can't afford mistakes.
Loved by high-scale e-commerce teams, with an exceptionally high customer satisfaction score (NPS).
World-class NPS score of 87, based on real customer feedback from our end-of-2025 surveys.
"We have significantly improved the speed and scalability of our feed management processes with Optifeed. For a platform like Cimri, which needs to manage hundreds of thousands of product data points in the correct format across multiple channels, this flexibility is crucial. Thanks to Optifeed, we can quickly generate platform-specific feeds from our main XML structure, easily manage updates, and greatly reduce our operational workload. This collaboration has made a valuable contribution to our performance marketing operations in terms of both speed and efficiency."
"Since we started using Optifeed, there has been a significant improvement in feed health. Along with this improvement, we have seen a substantial increase in our advertising performance. We are very satisfied with their services."
"Optifeed meets all our needs with its dynamic product segmentation and creative template features. We are seeing noticeable revenue increases across the brands we work with."
"Optifeed's sophisticated custom label capabilities have empowered us to manage our product data with unprecedented strategic depth. Furthermore, the dynamic image feed features for our Meta catalog ads allow us to present our collections through personalized, high-performance visuals that resonate with our customers on a deeper level. For us, this integration is more than just feed management; it is a strategic lever that boosts our ROAS and streamlines our operational workflow. As Fahhar continues to expand its global footprint, Optifeed's intelligent solutions remain a key driver of our digital success and scalability."
"Optifeed has been an essential partner for Exporgin as we expand our global presence. The Shopify integration significantly streamlined our operational processes. Being able to generate multi-language feeds for multiple countries and optimize them from a single platform has been a key driver in increasing our sales performance. I highly recommend it to any e-commerce team looking for efficiency and scalability."
See how leading brands achieved remarkable results with Optifeed's feed optimization solutions
Decoverse • Home & Bathroom E-commerce
Decoverse, a digital initiative of Eczacibasi Group, boosted Meta ad campaign performance through dynamic product tagging and performance-based feed segmentation.
Challenge
Needed to optimize Meta ad product feeds by differentiating high-potential, best-selling, and underperforming products
Solution
Dynamic product tagging with GA4 data to segment feeds into trending, best-selling, and zombie product sets
Hediyesepeti.com • Gift E-commerce
Turkey's leading customizable gift e-commerce site achieved 25% more sales and 22% higher ROI from Facebook conversion campaigns targeting new visitors.
Challenge
Standard product sets in Facebook campaigns were not reaching the right new visitors with the right products
Solution
GA4-powered feed segmentation into trending, high-conversion, and unsold product ad sets
Stay ahead with expert tips, industry insights, and proven strategies for feed optimization success
Learn how to measure OpenAI Ads traffic in GA4 using a consistent UTM structure, custom Paid AI channel groups, acquisition reports, e-commerce funnel events, product ID matching, and Ads Manager comparisons.
Read moreLearn how to set up OpenAI Ads conversion tracking using the Measurement Pixel and Conversions API, implement standard e-commerce events, send monetary values in minor units, deduplicate browser and server events, and match conversion product IDs with your product feed.
Read moreLearn how to use the ads_metadata field in OpenAI product feeds to group products by margin, stock level, performance, product line, bidding priority, and campaign strategy.
Read moreEverything you need to know about Optifeed
Optifeed supports 100+ platforms including Google Shopping, Google Merchant Center, Meta (Facebook & Instagram), TikTok, Pinterest, Snapchat, Criteo, RTB House, Microsoft Advertising (Bing), Amazon, Yandex, Taboola, and many more advertising, customer engagement, and price comparison channels.
No, we fetch data via API/XML/Shopify app, so it has zero impact on your site's loading speed.
Optifeed syncs your product data multiple times per day, ensuring your feeds are always up-to-date across all channels. The exact frequency depends on your plan and can be customized to match your business needs.
Yes, our rule engine allows you to create unlimited custom labels based on any attribute. You can segment products by margin, performance, category, stock level, or any other data point in your feed.
Yes, we are fully GDPR compliant. All data is protected with 256-bit SSL encryption, automated backups ensure protection against data loss, and we maintain a 99.9% uptime guarantee.
Join 50+ leading brands using Optifeed to get recommended by AI and grow ROAS, measured, enriched, published and advertised automatically.
