Earn more from the ad budget you already spend
Optifeed closes the loop between VTEX product data and ad performance. Enrich every product, direct budget to the right audiences, run product-focused campaigns, and prove the result.
The autopilot for ecommerce marketing. Scoped read access, with no changes to your VTEX catalog.
VTEX connected
Marketing loop is ready
Catalog
Products, price & stock
Orders
RFM & affinities
Ad signals
Delivery & revenue
Next best action
Scale high-affinity products for Champions
+32% ROAS
Portfolio average
No extra spend
Behind that lift
Hourly
Catalog refresh
You approve
Campaign changes
* Portfolio average across customer catalog programs, with no increase in ad spend. Results vary by catalog.
Why product data decides ad performance
The ad platform builds the ad from your product data
Product titles, images, attributes, price and availability shape eligibility, creative and targeting. Weak catalog data limits performance before budget is even considered.
Feed tools
Stop at syndication
They move product data to channels, but leave performance marketers to decide what happens next.
Analytics dashboards
Stop at reporting
They show what happened, but cannot improve the product data or apply the next campaign decision.
Optifeed for VTEX
Closes the loop
Enrich, publish, advertise and measure every product, then bring the evidence back into the next action.
One connected loop
From install to the next best decision
Optifeed connects the data that usually lives in separate tools and turns it into a repeatable product-marketing system.
- 01
Install
Add the Optifeed connector from VTEX and link your account.
- 02
Collect
Bring catalog and order signals together with scoped read access.
- 03
Enrich
Improve product data and calculate RFM and affinity insights.
- 04
Activate
Publish channel-ready feeds and launch approved campaigns.
- 05
Improve
Measure product-level outcomes and feed them into the next decision.
AI Enrich
Enrich product data on autopilot. Smarter for AI. Better for shoppers.
Optifeed refreshes products, variants, pricing, stock, images, categories, brands, and specifications hourly, then identifies what is holding the catalog back.
- Find missing and weak product attributes before channels reject them
- Generate richer descriptions and product Q&A for AI shopping
- Publish destination-specific feeds to 100+ channels
- Keep every improvement in an Optifeed overlay, not in VTEX
Catalog readiness
12,480 products scanned
Customer intelligence
Built from VTEX orders
18%
Champions
24%
Loyal customers
31%
Potential loyalists
27%
Need attention
Strongest affinity
Running shoes + performance socks
RFM Segments
Know your customers. Direct your budget to the right audience.
VTEX orders become recency, frequency, and monetary-value segments, top-product recommendations, and co-purchase affinities your marketing team can act on.
Prioritize valuable segments
See which products resonate with Champions, Loyal Customers, and buyers at risk.
Build smarter product groups
Use segment affinity and co-purchase patterns to decide what belongs together.
Ad Engine
Create, test and scale winning ads. On autopilot.
Ad Engine connects catalog quality, VTEX order intelligence, delivery, and attributed revenue at SKU level, then recommends what to launch, scale, reduce, or pause.
The approval contract
Optifeed proposes. You approve.
Google Ads
Product-focused campaigns
Meta Ads
Product-focused campaigns
TikTok Ads
Product-focused campaigns
Criteo
Product-focused campaigns
OpenAI Ads
Product-focused campaigns
Designed for trust
Your VTEX store remains the source of truth
Optifeed reads the signals needed to improve marketing. It does not take control of the catalog or alter the shopping experience.
Scoped permissions
The connector requests read access for the catalog and orders, not control of your storefront.
Encrypted credentials
Connection credentials are encrypted and kept inside Optifeed’s secure data layer.
No catalog write-back
Every enrichment stays in Optifeed overlays and destination feeds. Your VTEX catalog remains untouched.
Guided onboarding
Install Optifeed. Get your first readiness report.
No feed URLs to assemble and no first import to configure by hand. The connector and Optifeed coordinate the setup.
- 1
Install the connector
Start from VTEX Admin and open Optifeed from your installed apps.
- 2
Link or create your account
Sign in to Optifeed or create an account through the guided connection flow.
- 3
Review your first readiness report
Your first import starts automatically and shows the opportunities Optifeed can address.
FAQ
Optifeed for VTEX, explained
Who is Optifeed for VTEX built for?
Optifeed is built for performance and growth teams, ecommerce marketers and agencies running large VTEX catalogs with meaningful paid-media spend across multiple channels.
What does Optifeed import from VTEX?
Optifeed imports the product catalog, including product details, variants, prices, availability and inventory, plus the order data needed for RFM segmentation and Ad Engine calculations.
Does Optifeed change my VTEX catalog?
No. The Optifeed connector uses scoped read-only access for catalog and order data. Enrichment and channel-specific changes are applied in Optifeed overlays and exports, never written back to the VTEX catalog.
How often does Optifeed refresh my VTEX catalog?
Optifeed pulls the VTEX catalog hourly, keeping prices, availability, inventory and new products aligned with the source store.
What does RFM add to product marketing?
RFM groups customers by recency, frequency and monetary value, then connects those segments to the products they buy and the products frequently purchased together. Those insights help prioritize products, feeds and campaigns.
Which advertising channels can Ad Engine manage?
Ad Engine manages product-focused campaigns across Google Ads, Meta Ads, TikTok Ads, Criteo and OpenAI Ads. Campaign launches and budget changes remain approval-gated.
What happens after I install the VTEX app?
The connector guides you through linking or creating an Optifeed account, securely provisions read access, starts the first import and opens a readiness report showing where Optifeed can improve the catalog.
Find what is limiting your VTEX catalog
Install Optifeed, start the first import automatically, and see where richer product data can improve advertising performance.