Put your AI agent to work on ecommerce marketing
Ask in plain words. Your assistant reads your catalog, feeds and ad results, finds what holds them back, and proposes the fixes. You approve every change in Optifeed.
Or add a custom connector with the server URL:
https://mcp.optifeed.com/mcpThe Optifeed MCP
Your Optifeed account, inside your AI assistant
The Optifeed MCP is a hosted server that lets your AI assistant work with Optifeed. Ask what your catalog needs before a channel accepts it, read any product or feed, check whether AI assistants recommend your products, and start the fixes, all from the chat.
Works where you work
Use it in Claude, ChatGPT, Claude Code, Codex, or any MCP client with OAuth.
Reads, and writes when you allow it
Read-only by default. Tick "Allow changes" and it can connect a catalog, create a feed, run a site audit and start AI proposals.
You stay in charge
Every proposal waits for your approval in Optifeed. Nothing reaches a live channel on its own.
What can you do with it?
19 tools across the whole loop
Your assistant picks the tools it needs from collect, enrich, publish, advertise and measure. Try a prompt like these:
- What does my catalog need before ChatGPT Ads accepts it?
- Do AI assistants recommend my products?
- Which Ad Intelligence recommendations wait for my approval?
- Is mystore.com ready for AI shopping assistants?Allow changes
- Propose better descriptions for 50 products in my ChatGPT Ads feed.Allow changes
- Connect my product feed at https://mystore.com/feed.xml.Allow changes
Collect
connect_catalogWriteConnect a product feed from a public URL and import it
get_catalog_statusThe import state of a catalog, or the list of catalogs
search_productsProducts by SKU or title
Enrich
get_productOne product: its source values and its AI proposals for each feed
propose_enrichmentWriteStart AI proposals for one gap of a ChatGPT Ads feed
get_proposal_runThe newest AI proposal run, and the link where you approve it
Publish
list_feedsYour feeds: channel, status, hosted URL, product count
get_feed_issuesWhat a channel would reject in a feed, and the AI cost to fix a gap
create_feedWriteCreate a feed for a channel with a hosted file URL
Advertise
list_recommendationsAd Intelligence recommendations, and the link where you approve each one
list_segmentsThe number of customers in each RFM segment. No customer data
Measure
get_performance_summaryAd totals of one ad platform for the last 14 days
get_visibility_summaryWhether AI answer engines name your brand and products
get_visibility_runOne AI Visibility run
audit_siteWriteRun an AI-readiness audit of a domain
get_site_auditOne AI-readiness audit of a site
Account and help
list_accountsThe company of the connection
get_account_overviewThe Autopilot overview: catalog, segments, channels, visibility, campaigns
optifeed_helpOptifeed help on a topic or a question
Write tools need "Allow changes". See every tool and its limits in the connector guide.
Where does it run?
Hosted by Optifeed. Scoped by you.
Hosted endpoint
Connect to https://mcp.optifeed.com/mcp. There is no server to host or install.
Sign in with an email code
Enter your email and the 6-digit code we send. A new email can create an account in the same window. Then pick the one company the assistant may use.
Read-only unless you allow changes
Leave "Allow changes" unticked for read-only access. With it ticked, the assistant can create records without asking again, so give it only to an assistant you trust.
Revoke at any time
A connection lasts up to 90 days, and ends after 30 days without use. Revoke it under Connected agents on the Access tokens page, and it stops at once.
Safe by design
Optifeed proposes. You decide.
Your assistant can do the legwork. The decisions that reach your customers stay with you.
Never approves a proposal
The assistant gives you the link. You approve each proposal in the Optifeed web app.
Never touches a live channel
It never publishes to a live sales or advertising channel, and never changes your campaigns.
Never overwrites source data
Your source catalog stays as it is. AI values are proposals on top of it.
Stops at your AI budget
AI proposals spend your AI budget. When it is used up, the tool stops and nothing more is spent.
Product titles and descriptions are marked as merchant data, not instructions, and a connection reaches only the company you chose.
Optifeed CLI
Prefer a terminal?
The Optifeed CLI gives coding agents and scripts the same account: JSON in a pipe, help as JSON, and a built-in skill for Claude Code and Codex. macOS and Linux (arm64 and amd64). Windows is not supported yet.
1.Install on macOS or Linux
$ curl -fsSL https://optifeed.com/install-cli | sh2.Log in through the browser (add --write for changes)
$ optifeed auth login3.Give Claude Code the skill (or: optifeed setup codex)
$ optifeed setup claude
FAQ
Optifeed for AI agents, explained
What is the Optifeed MCP?
A hosted Model Context Protocol server at https://mcp.optifeed.com/mcp. It lets an AI assistant such as Claude or ChatGPT work with your Optifeed account: your catalog, feeds, feed issues, ad results, customer segment counts, AI Visibility results and site audits.
Which AI assistants can use it?
Claude, ChatGPT, Claude Code and Codex, and any MCP client that supports OAuth. Find Optifeed in your assistant's connector directory, or add a custom connector with the server URL.
Can the assistant change my feeds or my ad campaigns?
Only when you tick "Allow changes" at sign-in. Then it can connect a catalog, create a hosted feed, run a site audit and start AI proposals. It never approves a proposal: you approve each one in the Optifeed web app. It never publishes to a live channel, never changes your campaigns and never overwrites your source data.
How do I sign in?
The assistant opens an Optifeed page. Enter your email address and the 6-digit code that we send you. A new email address can create an account there. Then choose the one company that the assistant may use.
How long does a connection last, and how do I revoke it?
Up to 90 days, or until the assistant does not use it for 30 days. To end it at once, open Account, then Access tokens in Optifeed, and click Revoke under Connected agents.
Does it spend money?
AI proposals spend your company's AI budget. When the budget is used up, the tool stops with ai_budget_used and nothing more is spent. Proposals made before that stay ready for review.
How does Optifeed handle prompt injection from product data?
Titles, descriptions and other catalog text are marked as merchant data, not instructions. And a connection reaches only the one company you chose.
Is there a CLI?
Yes. The Optifeed CLI runs on macOS and Linux, logs in through the browser, and includes an agent skill for Claude Code and Codex (optifeed setup claude or optifeed setup codex). Windows is not supported yet.
Add Optifeed to your AI assistant
Start read-only, and ask the first question.
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