Optifeed

Optifeed SHIFT · 22 October 2026

Three years of Optifeed.
Ad Intelligence, on stage.

On 22 October, you joined us at Kolektif House Levent in Istanbul. We marked Optifeed's third year and launched Optifeed Ad Intelligence.

people joined us
100+

Program

How the evening ran.

  1. Welcome drinks and bites

  2. Welcome to Optifeed SHIFT

    • Zeynep Girgin Optifeed

  3. Intro: Ad Intelligence

    Next-generation ad intelligence

    • Zafer Kavaklı Optifeed

  4. Brief your agent · Optifeed MCP

    Agents now write the code. Ads are next.

    • Erdem Gezer Optifeed

  5. A thank-you from our sponsor

    Industry insights

    • Peaksense Event sponsor

  6. Fireside chat with Marks & Spencer

    Meta catalog ads · Mother's Day 2025 → 2026

    M&S improved ROAS by 36.4%.

    Conversion rate
    +16.5%
    CPA
    −32%

    Optifeed stock, season and best-seller label filters on the Meta feed, with Creative Studio templates.

    • İpek Borteçin Fiba Retail
    • Erdem Gezer · Zafer Kavaklı Optifeed

  7. 3rd-year celebration cake

  8. Cocktails and networking

Thank you to Peaksense, our event sponsor.

Zafer Kavaklı

Intro: Ad Intelligence

  • Slide: The catalog stopped being a data file. It became the ad.
  • Slide: Optifeed runs the full ecommerce marketing loop in five steps, on autopilot: Collect, Enrich, Publish, Advertise and Measure.
  • Slide: Optifeed Ad Intelligence and its four goals: Scale Winners, Test Opportunities, Improve Efficiency and Catalog Growth.

Erdem Gezer

Brief your agent · Optifeed MCP

  • Slide: Brief your agent. Erdem Gezer, co-founder of Optifeed.
  • Slide: I retired from writing code. Not from building.
  • Slide: Ted Lasso, "Be curious, not judgmental."

Photos

The night, in 58 photos.

Select a photo to see it full size.

Missed the launch? See Optifeed Ad Intelligence on your catalog.

We'll set up your first feed with you.

Request demoExplore features