# Optifeed for VTEX

Optifeed is the autopilot for ecommerce marketing, built for performance and
growth teams, ecommerce marketers, and agencies running large VTEX catalogs.
It closes the loop between product data and ad performance so teams can earn
more from the budget they already spend.

## Why product data decides ad performance

Ad platforms build ads from product titles, images, attributes, prices, and
availability. Weak product data limits eligibility, creative, targeting, and
performance before budget is even considered.

Feed tools stop at syndication. Analytics dashboards stop at reporting.
Optifeed enriches, publishes, advertises, and measures every product, then
brings the evidence back into the next action.

**+32% ROAS:** Portfolio average across customer catalog programs, with no increase in ad spend. Results vary by catalog.

## One connected marketing loop

1. Install the Optifeed connector from VTEX.
2. Collect catalog and order data with scoped read-only access.
3. Enrich product data and calculate RFM segments and product affinities.
4. Publish channel-ready feeds and run product-focused campaigns.
5. Measure attributed performance and bring the results back into the next decision.

## AI Enrich

Enrich product data on autopilot. Smarter for AI. Better for shoppers.

Optifeed refreshes the VTEX catalog hourly, including products, variants,
prices, sale prices, availability, inventory, categories, brands, images, and
product specifications. It checks the catalog for missing or weak fields and
creates channel-specific overlays without writing changes back to VTEX.

Product data can be published to 100+ advertising, shopping,
price-comparison, and customer-engagement destinations.

## RFM Segments

Know your customers. Direct your budget to the right audience.

VTEX orders power recency, frequency, and monetary-value segmentation. Optifeed
shows which products each customer segment buys and which products are often
purchased together, helping teams prioritize feeds, audiences, and campaigns.

## Ad Engine

Create, test, and scale winning ads. On autopilot.

Ad Engine creates and improves product-focused campaigns across
Google Ads, Meta Ads, TikTok Ads, Criteo, OpenAI Ads. Catalog, order, and ad-performance signals are
evaluated at product level. Campaign launches, budget changes, and other
material actions wait for merchant approval before going live. Optifeed
proposes. You approve.

## Security

The connector uses scoped read-only permissions for catalog and order data.
Credentials are encrypted, and Optifeed never writes back to the VTEX catalog.
Enrichment stays in Optifeed overlays and destination feeds.

## Frequently asked questions

### Who is Optifeed for VTEX built for?

Optifeed is built for performance and growth teams, ecommerce marketers and agencies running large VTEX catalogs with meaningful paid-media spend across multiple channels.

### What does Optifeed import from VTEX?

Optifeed imports the product catalog, including product details, variants, prices, availability and inventory, plus the order data needed for RFM segmentation and Ad Engine calculations.

### Does Optifeed change my VTEX catalog?

No. The Optifeed connector uses scoped read-only access for catalog and order data. Enrichment and channel-specific changes are applied in Optifeed overlays and exports, never written back to the VTEX catalog.

### How often does Optifeed refresh my VTEX catalog?

Optifeed pulls the VTEX catalog hourly, keeping prices, availability, inventory and new products aligned with the source store.

### What does RFM add to product marketing?

RFM groups customers by recency, frequency and monetary value, then connects those segments to the products they buy and the products frequently purchased together. Those insights help prioritize products, feeds and campaigns.

### Which advertising channels can Ad Engine manage?

Ad Engine manages product-focused campaigns across Google Ads, Meta Ads, TikTok Ads, Criteo and OpenAI Ads. Campaign launches and budget changes remain approval-gated.

### What happens after I install the VTEX app?

The connector guides you through linking or creating an Optifeed account, securely provisions read access, starts the first import and opens a readiness report showing where Optifeed can improve the catalog.

## Get started

- Install from VTEX and get your first catalog readiness report when the public
  listing is available.
- Request a demo: https://www.optifeed.com/contact

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Source: https://www.optifeed.com/vtex