Improve Google Shopping ROAS with Data-Driven Optimisation
We use your actual performance data to optimise feeds — not guesswork. Stop funding products that don't convert and start amplifying what works.
Why ROAS Plateaus
You've optimised bids, tested audiences, refined targeting. But if your product feed isn't pulling its weight, you're fighting with one hand tied behind your back.
- Generic titles don't match search intent — your product names aren't what people search for on Google
- Budget spread across poor performers — products that never convert keep eating your ad spend
- Feed issues reduce quality score — missing data and disapprovals hurt your visibility and CPCs
The Cost of Inaction
The Performance Data Advantage
Other tools optimise feeds based on rules you set. Optifeed optimises based on what's actually working in your ad account.
Connect Your Data Sources
We pull data from your Shopify store, Google Merchant Center, and Google Ads to get the full picture.
Analyse Performance Patterns
Our system identifies which products convert, which waste spend, and which have untapped potential.
Optimise for Search Intent
Titles get enhanced with terms people actually search for — based on your top-performing products.
Suppress Poor Performers
Products that consistently underperform get automatically removed from your feed to protect budget.
Amplify Winners
High-ROAS products get feed enhancements that increase their visibility and competitiveness.
Continuous Learning
As your performance data updates, feed optimisations adapt automatically. No manual refreshes.
Results From Data-Driven Optimisation
Frequently Asked Questions
How does feed optimization improve Google Shopping ROAS?
Feed optimization improves ROAS in three ways: product titles get enhanced with terms people actually search for, products that consistently waste spend get suppressed automatically, and high-ROAS products get feed enhancements that increase their visibility. Optifeed drives all three from your actual ad performance data.
What data does Optifeed use to optimise my feed?
Optifeed pulls data from your Shopify store, Google Merchant Center, and Google Ads account to identify which products convert, which waste spend, and which have untapped potential — then optimises the feed based on that full picture.
Can Optifeed stop ad spend on products that don't convert?
Yes. Products that consistently underperform are automatically removed from your feed to protect budget, while your winners get amplified. As performance data updates, these decisions adapt automatically.
How is this different from rule-based feed tools?
Most feed tools optimise based on rules you configure manually. Optifeed optimises based on what is actually working in your ad account — performance patterns you might never think to write rules for — and keeps learning as your data changes.
Ready to improve your Shopping ROAS?
Connect your store and see your first feed improvements in under 10 minutes. No credit card required.