Shopify Product Feed Optimisation for Google Shopping
Your feed quality directly impacts your Google Shopping ROAS. Most Shopify stores leave 15-30% performance on the table due to poor feed quality. Optifeed fixes that automatically.
Why Your Shopify Feed Underperforms
Most Shopify stores have feed issues they don't even know about. These silent problems drain your ad budget every day.
Merchant Center Disapprovals
Products get disapproved without warning, cutting your visibility and wasting the budget allocated to them.
Poor-Performing Products
You're spending money advertising products that don't convert, while winning products get buried.
Manual Feed Updates
Hours spent on tedious feed fixes that break again next week. Time you could spend on strategy.
No Feed Visibility
You can't fix what you can't see. Most stores have no idea which feed issues are hurting performance.
Generic Product Titles
Titles copied from your store don't match what people search for on Google Shopping.
Missing Attributes
GTINs, colours, sizes, and other attributes that Google needs to show your products properly.
How Optifeed Optimises Your Feed
We use your actual performance data to make smart optimisations — not guesswork.
Connect Your Store
Install the Shopify app and connect your Google Merchant Center. Takes less than 5 minutes, no developer needed.
We Analyse Everything
Optifeed scans your feed, identifies issues, and cross-references with your ad performance data to find what's costing you money.
Automatic Optimisation
Titles get enhanced, disapprovals get fixed, and poor performers get suppressed — all automatically based on real data.
What Gets Optimised
Optifeed handles all the feed improvements that actually move the needle on Shopping performance.
Title Optimisation
Titles enhanced with search-intent keywords, brand positioning, and attributes that drive clicks.
Disapproval Resolution
Automatic detection and fixing of Merchant Center disapprovals before they impact revenue.
Attribute Enhancement
Missing GTINs, colours, sizes, and custom labels populated correctly.
Performance-Based Suppression
Products that waste ad spend get automatically removed from your feed.
Description Improvement
Product descriptions optimised for relevance and Google's quality scoring.
Category Mapping
Correct Google product categories assigned to improve matching and visibility.
"We had no idea our feed was holding us back. Within 30 days of using Optifeed, our Shopping ROAS jumped significantly."
E-commerce Manager — Fashion Retailer
Frequently Asked Questions
Why are my Shopify products disapproved in Google Merchant Center?
The most common causes are missing attributes (GTINs, colours, sizes), generic product titles that do not match search behaviour, and mismatches between your feed and your store data. Optifeed scans your Shopify feed, identifies these issues, and fixes most of them automatically.
How does Optifeed optimise Shopify product titles?
Optifeed enhances product titles with the terms people actually search for on Google Shopping, based on your top-performing products and real ad performance data — not titles copied straight from your store.
How long does Shopify feed optimisation setup take?
Under 5 minutes. Install the Optifeed Shopify app, connect your Google Merchant Center, and the system starts analysing your feed — no developer needed.
What does the free feed audit include?
The free audit scans your entire product feed, identifies errors and optimisation opportunities, and cross-references them with your ad performance data to show which issues are actually costing you money. It takes under 10 minutes and requires no credit card.
See what's hurting your Shopping performance
Get a free feed audit in under 10 minutes. No credit card required.