In the tourism industry, advertising performance is driven not only by accurate targeting and budget management, but also by up-to-date, enriched product data that advertising platforms can read correctly.
As part of its collaboration with Optifeed, Setur combined an AI-powered feed strategy with dynamic ad creatives and data enrichment processes for its Meta Advantage+ Catalog campaigns.
The project was carried out for Setur's Domestic Hotels product group. When the Summer 2025 period was compared with the Summer 2026 period, the Optifeed-supported structure delivered strong performance improvements across both Google Analytics 4 and the Meta advertising platform.
Key Results
| Platform | Metric | Increase |
|---|---|---|
| Google Analytics 4 | Number of Orders | 430% |
| Google Analytics 4 | Conversion Rate | 300% |
| Google Analytics 4 | Total Revenue | 570% |
| Meta Advertising Platform | Number of Orders | 450% |
| Meta Advertising Platform | Conversion Rate | 320% |
| Meta Advertising Platform | Total Revenue | 600% |
| Meta Advertising Platform | Return on Ad Spend | 48% |
About Setur
Setur is one of the leading brands in the travel and tourism industry, offering a wide range of products and services for different user needs. With hotel, tour, holiday, and travel solutions, Setur serves users across various destinations, seasons, budgets, and expectations.
In the domestic hotel category, the user decision-making process depends on many variables such as location, price, season, campaign offers, hotel features, visual perception, and trust. For this reason, showing users the most relevant offer with the most up-to-date information is critical for campaign performance.
Challenge
Constantly Changing Prices, Campaigns, and User Intent
The tourism industry has a more dynamic structure than traditional e-commerce categories. Especially for hotel products, prices, availability, campaign advantages, and user demand can change rapidly depending on the season.
This creates several key needs in advertising management:
- Keeping price and campaign information in ads up to date
- Ensuring that visuals are aligned with the hotel, location, and offer
- Highlighting different hotels based on different user intents
- Reducing the need for manual updates to product and campaign data
- Providing stronger product signals to AI-powered advertising platforms such as Meta
Standard catalog structures and static ad creatives may fall short in meeting these needs. For brands with a broad hotel portfolio, manually creating ad visuals for each hotel or campaign is not a sustainable approach.
Solution
AI-Powered Feed Strategy and Dynamic Ad Structure
Setur worked with Optifeed to bring together product data, dynamic ad templates, and feed enrichment processes within a single structure for its Domestic Hotels product group.
Thanks to Optifeed's infrastructure, fields such as current price, crossed-out price, campaign advantage, and hotel image were dynamically added to ad templates. As a result, ad content could be updated faster and more consistently based on changes in product data.
At the same time, Optifeed's feed enrichment solutions made hotel product data stronger. This helped provide more meaningful product signals to Meta's AI models and supported more efficient performance from Advantage+ Catalog campaigns.
Implemented Structure
As part of the project, Optifeed restructured Setur's product and campaign data to support advertising performance.
The main implementations included:
- Product data enrichment: Hotel, price, campaign, location, and visual information were organized in a way that advertising platforms could better understand.
- Creation of dynamic ad templates: Fields such as price, campaign advantage, and hotel image were made dynamic within ad creatives.
- Definition of rule structures: The team determined which hotel or offer groups would be shown with which message and visual structure.
- Support for Meta Advantage+ Catalog structure: The enriched feed data was used to provide stronger product signals in campaigns.
- Automation of operational processes: The need for manual updates was reduced, allowing teams to focus on more strategic improvements.
Google Analytics 4 and Meta advertising platform results were evaluated separately according to each platform's own reporting methodology. The data from the two platforms was not compared on a one-to-one basis; each was analyzed within its own measurement framework.
Google Analytics 4 Results
Higher Number of Orders, Conversion Rate, and Revenue
According to Google Analytics 4 results, the Optifeed-supported structure delivered strong improvements in Setur's campaign performance.
| Metric | Increase |
|---|---|
| Number of Orders | 430% |
| Conversion Rate | 300% |
| Total Revenue | 570% |
These results show that dynamic ad creatives and an enriched feed structure had a positive impact not only on ad visibility, but also on user conversion behavior and revenue contribution.
Especially in the tourism category, where the decision-making process depends on many variables such as price, location, season, and campaign offers, presenting users with more up-to-date and relevant offers increases conversion potential.
Meta Advertising Platform Results
A More Efficient Advertising Structure with Advantage+ Catalog
The Advantage+ Catalog campaigns run on the Meta advertising platform also clearly demonstrated the impact of Optifeed's feed strategy.
| Metric | Increase |
|---|---|
| Number of Orders | 450% |
| Conversion Rate | 320% |
| Total Revenue | 600% |
| Return on Ad Spend | 48% |
The results on Meta show that enriched product data and a dynamic ad structure contributed to more efficient campaign performance.
In static ad structures, visuals and messages are usually updated at certain intervals. With the structure created through Optifeed, however, ads can work more flexibly based on changes in product data. This makes the ad message more consistent with the hotel or offer it directs users to.
This approach supports both user experience and advertising efficiency in the tourism category, where price, availability, and campaign information change frequently.
Setur Comment
"Although artificial intelligence is one of the most important technologies transforming advertising performance today, it does not guarantee success on its own. Especially in a sector like tourism, where prices, product variety, and user intent are constantly changing, the real potential of AI can only be unlocked with the right data and the right advertising infrastructure.
As part of our collaboration with Optifeed, we became able to present more relevant offers to each user through dynamic ad creative improvements and product-level automation structures. By bringing together current prices, crossed-out prices, campaign advantages, and eye-catching visuals in real time, we improved both the user experience and advertising performance.
With Optifeed's feed enrichment solutions, we enriched our product data and provided stronger signals to Meta's AI models. Thanks to the rule sets, data layers, and dynamic ad templates created, we made it easier for the algorithm to show the right product to the right user with the right price and offer information."
One Ingage Comment
"Behind the success we achieved in our advertising operations on Meta lies the flexible data infrastructure and enriched product feeds we built with Optifeed. By integrating real-time dynamic visuals and instant campaign data, we provided Meta's algorithm with much stronger and more meaningful signals. Thanks to this strategic approach, we maximized our targeting accuracy while unlocking the full potential of our Advantage+ Catalog campaigns; this was reflected in record growth in both our order volume and ROAS.
This AI-powered automation structure significantly improved the user experience by perfecting the consistency between our ad messages and hotel offers. Most importantly, it completely eliminated manual visual production and data update processes, giving our team major speed and flexibility on the operational side. We are pleased to have achieved a sustainable performance peak in Meta campaigns by bringing together the right data, dynamic design, and automation."
Conclusion
The collaboration between Setur and Optifeed demonstrates the impact of an AI-powered feed strategy on advertising performance.
When the Summer 2025 period was compared with the Summer 2026 period, the number of orders increased by 430%, conversion rate by 300%, and total revenue by 570% on Google Analytics 4. On the Meta advertising platform, the number of orders increased by 450%, conversion rate by 320%, total revenue by 600%, and return on ad spend by 48%. These results show that this approach can generate strong business outcomes.
This success story delivers a clear message for tourism brands: improving advertising performance is not only about using more budget, but about combining the right data with the right advertising infrastructure.
Optifeed's AI-powered feed strategy turns brands' product and offer data into stronger signals for advertising platforms. This allows campaigns to be managed in a more up-to-date, relevant, and efficient way.
About Optifeed
Optifeed is an AI-powered product feed optimization platform designed to turn product data into a strategic growth engine. It simplifies multi-language and multi-currency product data synchronization across more than 100 channels, from Google to TikTok and AI platforms such as ChatGPT.
Optifeed helps e-commerce brands simplify complex product data processes and manage their products in a more accurate, up-to-date, and performance-oriented way.
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