Success Story: Cimri – Achieving +367% Net Profit with Optifeed's Dynamic Creatives

| Zafer Kavaklı

Success Story: Cimri – Achieving +367% Net Profit with Optifeed's Dynamic Creatives

Background

Cimri is one of Turkey’s largest price comparison platforms, serving millions of users every month. With millions of products across hundreds of categories, managing product feeds at scale and tailoring them to different marketing channels had become a critical challenge.

To address this, Cimri started using Optifeed to manage its extensive product feeds from a single dashboard, create category-specific feeds, and experiment with new optimization strategies.

Goal

Cimri aimed to boost traffic and engagement for its Bluetooth headphones category while testing the impact of Optifeed’s Dynamic Creatives feature on overall campaign performance.

Solution

  • Category-Based Feed Management: A dedicated feed was prepared for the Bluetooth headphones category.

  • Dynamic Creatives: Cimri’s brand mascot, the octopus, was added to the product visuals. To make it more engaging, the mascot was designed wearing Bluetooth headphones. This creative touch aimed to increase the visibility and engagement of the ads.

  • Multi-Channel Optimization: Campaigns were structured and optimized on a category level for better efficiency.

  • A/B Testing Setup: A Meta Ads campaign using Dynamic Creative Templates was launched alongside two standard product image campaigns, allowing for direct A/B performance comparison.

Optifeed Dynamic Creatives

Results

The Dynamic Creative Test campaign delivered impressive outcomes compared to other campaign:

  • +31% increase in revenue

  • +29% uplift in ROAS

  • +367% growth in net profit

  • –13% lower CPS

  • –11% lower CPA

  • +14% improvement in AOV

  • Weekly optimization dropped from 5 hours to 1

These results clearly demonstrated the power of combining category-specific feed optimization with creative personalization in just a few weeks.

Metrics Results
Revenue +31%
ROAS +29%
Net Profit +367%
CPS –13%
CPA –11%
AOV +14%

Optifeed Dynamic Creatives 2

Client Feedback 

With category-based management, our campaigns became far more controlled and efficient.

Thanks to Dynamic Creatives, we instantly customized visuals and achieved 30% higher ROAS and 25% lower cost-per-click in the Bluetooth headphones category.

Full integration with Google Ads and Meta reduced our weekly manual optimization time from five hours to just one—an enormous savings in both time and resources.

The rapid increases in revenue and profitability we achieved were invaluable to us, and we wholeheartedly recommend Optifeed to any brand that truly wants to focus on performance!

— Ahmet Can Yıldız, Digital Marketing Specialist, Cimri

Conclusion

Cimri achieved a remarkable increase in advertising performance and profitability by rapidly adapting its campaigns on a category basis, thanks to Optifeed’s advanced feed optimization and Dynamic Creatives features.

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About the author
Zafer Kavaklı - Optifeed

Zafer Kavaklı

Co-Founder at Optifeed

Zafer Kavaklı is co-founder Woom Digital and Optifeed. He is an experienced digital marketer who has been working in the field since 2012. He started his career as digital marketing intern at Teknosa and then he worked at Modanisa as digital marketing specialist. After that he worked as digital marketing manager at ebebek. Following these roles, he ventured into entrepreneurship by establishing his own performance marketing agency named Woom Digital. This agency offers performance marketing services; operations, reporting, and consulting to companies operating in various sectors. Zafer has embarked on a new business venture in the SaaS sector, creating a product management tool named Optifeed. This tool facilitates e-commerce sites with a large array of products and categories to create, manage, and optimize product data feeds from a single dashboard for use across different advertising channels.