For brands looking to get started with OpenAI Ads, the first step is not to create a campaign immediately. The advertising account must first be configured correctly, panel access must be completed, billing information must be entered, and the required verification processes must be finalized.
This stage may appear simple. However, fields such as country, currency, time zone, company information, brand name, and user permissions can directly affect future campaign management, reporting, and billing.
For this reason, before getting started with OpenAI Ads Manager Beta, it is more accurate to view the process not simply as “opening an account,” but as establishing the foundation of the advertising operation.
What is OpenAI Ads Manager Beta?
OpenAI Ads Manager Beta is the advertising management platform where ChatGPT Ads campaigns are created, managed, and monitored.
Through this platform, advertisers can:
- Create an advertising account.
- Manage campaign, ad group, and ad structures.
- Set budgets, targeting, and bidding preferences.
- Monitor advertising performance.
- Grant access to team members.
- Manage billing and account settings.
An important point to remember is that the product remains in beta as of July 2026. The interface, access requirements, country availability, and certain features may therefore change over time.
Strategic recommendation: Do not assume that OpenAI Ads Manager Beta will work exactly like your existing Google Ads or Meta Ads account. In this channel, campaign setup is important, but so are user intent, conversational context, landing page quality, and product data preparation.
Who should consider OpenAI Ads Manager Beta?
OpenAI Ads Manager Beta should be on the radar of:
- E-commerce brands
- Retail companies with large product catalogs
- Performance marketing teams
- Digital advertising agencies
- Marketplaces and brands selling across multiple channels
- Industries where product discovery and comparison play an important role
- Brands that want to prepare early for AI shopping experiences
Not every brand needs to launch a campaign immediately. However, product data, measurement infrastructure, and advertising account preparation can be planned today.
To better understand the shopping and product discovery experience offered by ChatGPT, you can also read The AI-Powered Shopping Experience.
How can advertisers access OpenAI Ads Manager Beta?
To get started with OpenAI Ads Manager Beta, advertisers need to follow the registration process provided through Ads Manager Beta. An OpenAI account is required during this process. If you do not already have an OpenAI account, you may be able to create one during registration.
However, there is an important consideration: access to Ads Manager Beta may vary by country. OpenAI publishes the currently supported countries and regions planned for future availability in its latest documentation.
The first checks for global brands or brands based in Türkiye should therefore be:
- Is Ads Manager Beta available in the country where the brand operates?
- Under which country and legal entity will the advertising account be created?
- Which company will receive the advertising invoices?
- Who will create the account?
- Should that person remain the long-term account owner?
Opening an account before answering these questions may create operational complications later.
Who should own the account?
The person who creates the OpenAI Ads Manager Beta account should be selected carefully. The advertising account should generally be created by someone with a company email address who can manage access over the long term.
This issue is even more important for agencies. If an agency manages multiple brands, a separate account structure may be required for each advertiser. Instead of creating a single structure for all brands using an agency employee’s email address, account ownership should be planned separately for each brand.
Strategic recommendation: Do not create the account using the personal email address of a temporary employee or an individual agency team member. An advertising account is a long-term digital asset of the brand. Use a role-based or corporate email address whenever possible.
Where can brands sign up for the OpenAI advertising platform?
Brands that want to begin advertising with OpenAI can create an advertising account through the Ads Manager Beta registration process.
The official registration address is:
Are the merchant application and advertising account the same thing?
Opening an OpenAI advertising account and applying as a merchant or submitting a product feed so that products can appear in ChatGPT shopping experiences are not the same process.
The advertising account is used to manage ChatGPT Ads campaigns. The merchant or product feed application is a separate preparation process through which product data is shared with OpenAI so that a catalog may be evaluated for ChatGPT shopping experiences.
The official OpenAI page for merchants and product discovery is:
https://chatgpt.com/tr-TR/merchants/
What should brands consider during account verification?
After an OpenAI Ads Manager Beta account is created, the account may be subject to a verification and review process. During this process, OpenAI may evaluate the advertiser’s business information and whether the products or services being promoted comply with its advertising policies.
The following points should be reviewed:
- Company information should be consistent.
- The website should be active and appear trustworthy.
- The products or services being advertised should be clearly understandable.
- Contact, return, and privacy policy information should be available on the landing page.
- The brand name, logo, and website should be consistent.
- Products or claims that may present policy risks should be reviewed in advance.
Even after verification is completed, you should not assume that the account is immediately ready to publish campaigns. In some cases, additional approvals, billing steps, or account information may need to be completed before ads can run.
Why are billing and payment settings critical?
Campaigns cannot be published until billing and payment information has been completed in the advertising account.
At this stage, the brand should clarify:
- Which company name should appear on the invoice?
- Who should receive billing emails?
- Which card or payment account should be used?
- Are the currency and country settings correct?
- Which time zone will the finance team use when reviewing reports?
These details may appear unrelated to campaign performance. However, many common advertising operation issues result from basic settings such as incorrect billing information, a missing payment method, or inaccurate account details.
How should team access and permission management be planned?
Once the OpenAI Ads Manager Beta account has been created, additional users can be invited. However, not every user needs to have the same permission level.
An example access structure for brand and agency teams could be:
- Brand manager: Account owner or administrator
- Performance marketing specialist: Campaign management
- Agency team: Campaign creation and optimization
- Finance team: Billing and reporting access
- Technical team: Conversion tracking and integration checks
Defining this structure from the beginning creates a more secure and operationally sustainable setup.
Strategic recommendation: Do not grant administrator access to everyone. Permission levels should be based on roles and responsibilities. This provides a significant advantage during agency changes, employee transitions, and financial control processes.
What should be done first after receiving panel access?
After gaining access to OpenAI Ads Manager Beta, complete a short account review before creating a campaign.
The initial checklist may include:
- Is the brand name correct in the account information section?
- Is the logo accurate and up to date?
- Has the correct website been entered?
- Are the country, currency, and time zone settings correct?
- Has the billing profile been completed?
- Has a payment method been added?
- Have the required team members been invited?
- Has the account verification process been completed?
- Has conversion tracking been planned?
Launching campaigns before completing these steps may later result in issues such as ads not being delivered or reports not appearing as expected.
Pre-campaign preparation: Panel access alone is not enough
Access to OpenAI Ads Manager Beta does not mean that a brand is ready to advertise. Panel access is only the operational starting point.
The actual preparation should take place across three areas:
1. Advertising strategy
Brands should determine which product or service groups they will begin with, what the campaign objective will be, and how user intent will be addressed.
For example, rather than testing an entire catalog at once, e-commerce brands may begin with product groups that have strong data quality, reliable availability, and healthy margins.
2. Product and landing page preparation
Users interacting with ChatGPT Ads may often be in the research or decision-making stage. Landing pages should therefore be prepared not only to sell, but also to provide useful information.
Product pages should clearly present:
- Product name
- Description
- Price
- Availability
- Variants
- Delivery information
- Return information
- Reviews
- Trust signals
3. Measurement infrastructure
Conversion tracking, UTM conventions, and GA4 reporting should be planned before campaigns go live.
Otherwise, even if campaigns generate traffic, it may not be possible to determine how valuable that traffic is, which campaign generated conversions, or which landing page performed best.
Special preparation for e-commerce brands: Product feeds
Product feeds play an important role in preparing e-commerce brands for OpenAI Ads. The cleaner, more current, and more understandable the product data is, the stronger the brand’s preparation for advertising and AI shopping experiences will be.
The following areas should be reviewed in the product feed:
- Are product titles clear and understandable?
- Do descriptions provide sufficient information?
- Is the category structure accurate?
- Are price and availability details up to date?
- Are variants complete?
- Are the images high quality?
- Are campaign and promotional details transferred correctly?
- Do the products comply with the requirements of the advertising platforms?
This is particularly important for brands sending product data to ChatGPT, Google, Meta, and other advertising channels. To examine the role of product feeds in AI shopping in more detail, read Product Feeds and AI Shopping.
How can Optifeed support this process?
Optifeed is an AI-powered product feed optimization platform that helps e-commerce brands make their product data more suitable for advertising platforms and AI shopping experiences.
During preparation for OpenAI Ads, Optifeed can support brands with:
- Improving product titles and descriptions
- Organizing category, brand, color, size, and variant information
- Keeping price and availability data up to date
- Creating feed structures that comply with advertising channel requirements
- Making product attributes more understandable through AI Enrich
- Creating product segments based on performance data
- Managing multichannel feeds for Google, Meta, TikTok, and AI platforms
The objective is not simply to make a separate set of preparations for OpenAI Ads. A stronger approach is to transform product data into an infrastructure that can be used across all advertising and AI shopping channels.
Getting started with OpenAI Ads Manager Beta may technically appear to be an account creation process. In practice, it is the first indication of how prepared a brand is for the next generation of advertising experiences. When the account is configured correctly, it creates a stronger foundation for campaign structure, product data, and measurement.
