# Sports & Live Events — Optifeed

Generate real-time match feeds and dynamic creatives based on live odds and event data.

## What Optifeed provides

- Feed created with live odds
- Dynamic visual generation for events
- High-frequency updates
- Multi-platform feed distribution

## How it works

Optifeed connects to your sports & live events data via API, XML, or the
Shopify app, then runs the loop: Enrich → Publish → Advertise → Measure. It enriches
product content with AI, publishes to each destination in that channel's own
specification, creates and tunes campaigns across Google Ads, Meta Ads, TikTok Ads, Criteo, and
feeds product-level results back in.

Every change is queued for your one-click approval before it goes live.

## Related

- All industries: https://www.optifeed.com/industries
- Pricing: https://www.optifeed.com/pricing
- Integrations: https://www.optifeed.com/integrations

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Source: https://www.optifeed.com/industries/sports-live-events-feed-optimization