# Sports & Live Events — Optifeed

Generate real-time match feeds and dynamic creatives based on live odds and event data.

## What Optifeed provides

- Feed created with live odds
- Dynamic visual generation for events
- High-frequency updates
- Multi-platform feed distribution

## How it works

Optifeed connects to your sports & live events data via API, XML, or the
Shopify app, then runs the loop: Collect → Enrich → Publish → Advertise → Measure. It enriches
product content with AI, publishes to each destination in that channel's own
specification, creates and tunes campaigns across Google Ads, Meta Ads, TikTok Ads, Criteo, OpenAI Ads, and
feeds product-level results back in.

Every change is queued for your one-click approval before it goes live.

## Related

- All industries: https://www.optifeed.com/industries
- Pricing: https://www.optifeed.com/pricing
- Integrations: https://www.optifeed.com/integrations

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Source: https://www.optifeed.com/industries/sports-live-events-feed-optimization