# Optifeed Features

**One loop, zero manual work. On Autopilot.**

Optifeed collects and connects your product, sales and ad-performance data, then enriches, publishes, advertises and measures in one continuous loop. Campaign launches and budget changes wait for your approval before they go live.

Optifeed is not a feed tool with reporting bolted on. It is one loop —
Collect → Enrich → Publish → Advertise → Measure — that runs on your data and waits for your
approval before anything ships.

## The loop

1. **Enrich.** AI Enrich rewrites titles, descriptions, attributes, highlights
   and visuals from the product data you already have.
2. **Publish.** Optimized product data goes out to 100+ advertising,
   shopping and price-comparison destinations, each in its own specification.
3. **Advertise.** Optifeed creates and tunes product-focused campaigns across
   Google Ads, Meta Ads, TikTok Ads, Criteo, OpenAI Ads.
4. **Measure.** Product-level performance feeds back in, so the next pass
   promotes what works and fixes what does not.

## Capabilities

### Ads Management

**Create, Test, and Scale Winning Ads. On Autopilot.**

Optifeed creates and continuously optimizes product-focused campaigns across Google Ads, Meta Ads, TikTok Ads, Criteo and OpenAI Ads. It uses SKU-level performance data to improve product groups, budgets, bids and creatives for higher ROAS.

### AI Enrich

**Enrich Product Data on Autopilot. Smarter for AI. Better for Shoppers.**

AI Enrich turns existing product data into richer, more structured and more useful product content. It can regenerate titles, descriptions, conversational attributes, product highlights, use cases and question-and-answer fields, while also creating new product visuals.

### AI Visibility

**Make every product more visible in AI discovery.**

Optifeed tracks how products and competitors appear across AI-driven product discovery. It identifies the prompts where products are recommended, reveals missed visibility opportunities and connects these insights to AI Enrich actions that improve them.

### AI Creative Studio

**From a single image, generate dozens of creatives for every use case.**

AI Creative Studio takes your existing product photos and generates new visuals for every campaign and use case. Put a product on a model, in different settings or at different angles. Every visual is automatically routed to the right ad and marketing channels, ready for your approval.

### Dynamic Creative Optimization

**When product data refreshes, the visual refreshes with it.**

Dynamic Creative Optimization keeps product-ad visuals aligned with the latest catalog data. Price, discount, stock status and campaign details update whenever product data refreshes across Instagram, Meta and Google.

### Market Insights

**Track the market, not just your own numbers.**

Optifeed combines commerce and advertising data with industry benchmarks to compare your performance with similar businesses. It reveals where products, categories and attributes lead or fall behind, helping you close performance gaps and strengthen competitive advantage.

### RFM Segments

**Know your customers. Direct your budget to the right audience. One Click.**

Optifeed automatically calculates 9 RFM segments from your order data, from Champions to customers at risk of churning. It syncs them straight to Google Ads Customer Match and Meta Custom Audience, so every campaign reaches the right audience with one click.

## Approval model

Every action Optifeed proposes — a new campaign, a budget increase, a bid cut on
an underperforming SKU, a regenerated title, a new creative — is queued as a
recommendation. You approve with one click. Nothing goes live on its own.

## Getting your data in

- Connect via API, XML/CSV, or the Shopify app. No developer required.
- Sales data and ad performance connect through GA4, Google Ads and Meta Ads.
- Fetching runs server-side, so there is no impact on storefront load speed.

## Related

- Pricing: https://www.optifeed.com/pricing.md
- Integrations: https://www.optifeed.com/integrations.md
- Industries: https://www.optifeed.com/industries.md

---

Source: https://www.optifeed.com/features